Two of the most important metrics in internet marketing are bounce
rate and exit rate. Many people find it a bit confusing to know the
difference between the two. If you are one of them then this article is
for you as it is intended to take the mystery out of your website’s
bounce rate and exit rate.
Bounce rate refers to the percentage o
f
visitors who view only one page of your website before leaving. In
other words, the visitor ‘bounces’ on and off your particular page. Exit
rate is defined as the percentage of visitors who leave your site from a
given page based on how many visits that the particular page has
received. This visitor who leaves or exits could have been on many pages
of your website but simply exited on the specific page. An example
would be a visitor who has found your site after conducting an organic
search, clicks a page inside your site and then leaves from that page.
Bounce rate refers to the percentage o
f
visitors who view only one page of your website before leaving. In
other words, the visitor ‘bounces’ on and off your particular page. Exit
rate is defined as the percentage of visitors who leave your site from a
given page based on how many visits that the particular page has
received. This visitor who leaves or exits could have been on many pages
of your website but simply exited on the specific page. An example
would be a visitor who has found your site after conducting an organic
search, clicks a page inside your site and then leaves from that page.
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