SEO Tips

Robots.txt does not keep files out of the search engine indexes. The only thing it does is instruct search engine spiders to not crawl pages. So don't use robots.txt to hide sensitive or private files - it can be a security risk.

Watch Out!: Social Media Can Lead to Offline Crime..

As more and more individuals use social media for shopping, socializing, and keeping in touch with friends and family, they can expose themselves to a dangerous element: criminals. Unfortunately for many homeowners and renters, one post or image too many on social media can lead to a robbery, or worse.

In 2011, according to the Pew Research Center, 65 percent of adults using the Internet claim they turn to social networking sites, with nine percent having opted into the Facebook and Twitter functions that label their posts with a location. In the meantime, a report from British-based insurance firm Legal & General, notes that 38 percent of social media users post status information regarding vacation plans, while 33 percent go to social networking sites to report they are gone for a weekend.

How to do Social-Bookmarking---....

Social-Bookmarking---

First step towards the off Page SEO is social bookmarking....If someone wants to walk into the online promotion platform then he should know importance of bookmarking....Earlier there were many sites those offer social bookmarking but the recent google nuclear attack called--Penguin demolished the low quality sites and banned them in search engine.....Before start bookmarking, ensure that the site you use for work, should be trusted and having good PR.   

Google Panda Update Version #24; 1.2% Of Search Queries Impacted

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Google has announced a new Panda refresh, making this version number 24.
This refresh has a noticeable impact 1.2% of English based queries according to Google.
The previous confirmed update was #23 and it impacted 1.3% of English queries on December 21, 2012. Prior to that was a refresh on November 21st that impacted 0.8% of queries. It seems like Google is now rolling out these updates every 4 weeks or so.
Last week there were significant reports of a Google update, which Google denied.
Here are all the releases so far for Panda:

1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
20. Panda Update 20 , Sep. 27, 2012 (2.4% English queries, impacted, belatedly announced
21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)

How to Detech Hidden Camera in Trail Room.

In front of Trail Room take your Mobile and make sure that mobile can make calls..Then enter into the Trail room, take your mobile and make a call...

If you can not make call, Then there is hidden camera..This is due to the interference of the fiber opticle cable during the signal transfer..

Please forward this to your friends to educate this issue to the Public..To prevent our innocent ladies from HIDDEN CAMERA

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White hat, black hat, and gray hat SEO

Various techniques are used for search engine optimization, or SEO. One way to group these techniques is with hat terminology: white hat SEO, black hat SEO, and gray hat SEO. White hat SEO is considered ethical SEO, while black hat SEO is considered unethical SEO. Gray hat SEO walks the line between the white and black hats of search engine optimization.

Contents [hide] 1 White hat SEO 2 Examples of white hat SEO techniques 2.1 Content 2.2 Coding 2.3 Linking 3 Black hat SEO 4 Examples of black hat SEO techniques 4.1 Content 4.2 Deceptive content 4.3 Linking 5 Gray hat SEO 6 Examples of gray hat SEO techniques 6.1 Content 6.2 Links 7 See also

White hat SEO

White hat SEO is ethical SEO. It's SEO techniques that search engines accept. White hat SEO techniques are beneficial for site visitors as well as for search engines. The goal of white hat SEO is to improve search engine result positions via methods that won't cause search engines to penalize the site.
Successful white hat SEO is slower than black hat SEO and is an ongoing process.

Examples of white hat SEO techniques

Content

• Researching relevant keywords, both short ail and long tail keywords
• Including keywords naturally in page titles, headings, link anchor text, other page content, and alt tags
• Studying analytics reports and fine-tuning the content to further optimize it for targeted keywords and to help direct traffic to relevant pages
• Adding fresh content regularly

Coding

• Using correct HTML markup (for example, heading tags) so that search engines can identify headings and other types of content correctly
• Making sure that all the code is valid (or at least won't stop search engine bots)
• Creating site maps so that every page is linked to and search engine bots can crawl every page
• Using CSS to separate content from markup and thus increase keyword density by having less markup to crawl

Linking

• Creating quality content that other people will want to link to
• Asking to have directories and other relevant websites link to the site
• Optimizing pages for social media in the hopes of attracting social media links
• Arranging for link exchanges with relevant sites (considered by some to be gray hat SEO)

Black hat SEO

Black hat SEO is the use of techniques that are unacceptable to search engines to boost a page's position in search results. These techniques are intended to trick search engines into giving pages higher positions in search results, and they have no benefit to site visitors. The goal is to improve search engine result positions no matter what it takes to do it.
Black hat SEO techniques are used for two reasons:

• They work — until search engines find out about them and they don't work.
• Some people don't understand that black hat SEO techniques can get their sites penalized by or banned from search engines.

Even if search engines can't detect the black hat SEO techniques, competitors of sites that employ black hat SEO techniques can spot them and do report them to search engines.

Examples of black hat SEO techniques

Content

• Keyword stuffing
  • Overusing keywords in comment tags, alt tags, and meta tags
  • Placing keywords in hidden text (hidden from people, that is) by making their font color the same color as the page background
  • Overusing keywords in visible text, to the point where their repetition is apparent to readers

Deceptive content

• Doorway or gateway pages: pages that are stuffed with keywords but that only search engines see because people are redirected to the page with the real content
• Cloaking: displaying different content to search engines than to people by identifying visitors via IP or via other methods

Linking

• Link farms: pages with unrelated links solely for the purpose of creating more links to target pages
• Spamming forums, blogs, and other social media sites with links (search engines might not penalize sites for this, but it's considered unethical)

Gray hat SEO

Gray hat SEO is SEO techniques that take more risks than white hat SEO techniques but aren't likely to get your site banned from search engines (although a search engine penality could result). They're questionable SEO techniques but not in the same category as black hat SEO techniques. However, what's considered gray hat SEO today might be black hat SEO next year.

Examples of gray hat SEO techniques

Content

• Having a keyword density that's high enough to sound unnatural but not at the level of black hat keyword stuffing
• Publishing duplicate content at different sites

Links

• Link building where relevance is less important
• Planned three-way linking
• Using paid links

10 High-PR, High-Traffic FREE article submission sites

Article sites that don’t need sign-up

http://www.webpronews.com/, Page Rank: 7, Alexa Rank: 14,536
http://www.qarchive.org/, Page Rank: 6, Alexa Rank: 1,786
http://www.articlecity.com/, Page Rank: 5, Alexa Rank: 41,377
http://www.articlebiz.com/, Page Rank: 3, Alexa Rank: 92,151
http://www.selfseo.com/, Page Rank: 3, Alexa Rank: 49,086

Register and submit article sites

http://www.ezinearticles.com/, Page Rank: 6, Alexa Rank: 333
http://www.articledashboard.com/, Page Rank: 6, Alexa Rank: 42,902
http://www.articleclick.com/, Page Rank: 4, Alexa Rank: 42,147
http://www.articlemarketer.com/, Page Rank: 4, Alexa Rank: 41,411
http://www.goarticles.com/, Page Rank: 3, Alexa Rank: 18,786

Tips for Successful Image Optimization

Now that we are talking about Image Optimization and techniques for easy image optimization today, let me first ask you all- if you get a document which is full of text and has no image at all … and then you have another copy of the same document but this one has interesting images to support the text and information presented on the document…then which document will you prefer to read, the one which has plain text or the one with images to support the text….I am sure most of you will choose the second one with images. This is absolutely normal, because though image communicates passively, but when complimented with text, it becomes the easiest medium for multiple-way communication. And hence if some information along with supporting images is presented on a website then it is sure to get more traffic…!
Hence, because of all the above mentioned reasons, is has become very important to optimize the images used on a web-pages/websites.
Now let’s discuss image optimization and techniques for successful image optimization-:
The first thing that needs to be kept in mind is- Image Optimization is all a matter of Keywords. Just at SEO/Search Engine Optimization needs relevant keywords to achieve high page-ranks similar is the case with Image Optimization which requires relevant text and keywords to perform for the page.
Effective techniques which will help you in Optimizing Images are mentioned below, have a look:-
a-    Caption Writing- here you can write a short-clear-crisp-relevant caption/description best describing the image and place it below or beside the image. This is one of the best techniques for increasing and enhancing an image’s search results.
b-    ALT Attribute- Have ever tried noticing what happens when you place the mouse-cursor on an image present on a web page…? A text appears on the screen the moment you place the cursor on it. It is called alt. text and it plays a very important role in web browsing because it explains/describes the image, thus helps the search engines like Google Yahoo and Bing etc in understanding the image and reason for its placement. It is also important because it downloads faster than images hence even if the image does not get downloaded for some reason, then at least this text gives to the viewers an idea of what was on the page.
c-    Text Links- these are used when an image needs to be linked to a web page. Keywords or text placed here are also called anchor texts.
d-    File-name- it is always better if you name your images/files relevantly rather than letting is have haphazard name that generates automatically when you upload/save an image. For example, if an image has a name “image optimization tips 1” then it sounds much more meaningful than “LPG12734.jpg”…don’t you think so?
e-    Wrap Text- it is a pattern where you can also present an image in a document or on a web page by placing it in the centre of the text that surrounds it. It is one of the most common pattern of image placement in print media i.e. Newspapers, Magazines, Book etc.

Google Switches To Paid Shopping Results In 11 New Countries

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Marketers outside the U.S. have continued to enjoy free shopping traffic from Google, despite the search giant’s big change to convert all results to paid listing ads in its home country. But that’s beginning to change for folks in the United Kingdom, Germany, France, Japan, Italy, Spain, the Netherlands, Brazil, Australia, Switzerland and the Czech Republic.
As Google announced late last year, the company began on February 13 to replace free listings on Google Shopping to Product Listing Ads in those 11 countries. To encourage advertisers to adopt the new product, Google is offering a credit to marketers in those countries who set up a PLA campaign before April 12.
Those who don’t begin to purchase the paid product will see their free product listings, and the traffic that they drove, disappear from results.
In the U.S., Google made this same switchover in mid-October and says it’s seen a lot of success. The PLAs are definitely getting praise (and budget) from some marketers but others complain that small merchants are being shut out by bigger players.

Useful image optimization techniques…

A complete text based document vis-à-vis a document with pleasing images and graphics that beautifully supports the text- which one would you prefer? Of course the second one. Why? Because every image has something to express. Despite being a non-spoken form of communication, images can better support the text and can increase the site traffic.
Hence, it is important to optimize the graphics and images used in our websites and other web pages.
Image Optimization is like Search Engine Optimization wherein relevant key words and effective techniques are applied to attain high rankings on different search engines.
By using simple techniques, you can optimize your images. Let’s have a look at these:-

1. ALT Attribute
You would have seen numerous images on different web pages. Have you ever placed the cursor of your mouse on the image? While doing so, you’ll see that a text flashed on the screen. The key word that describes the image is the ALT text.
ALT text is important from the web browser point-of-view. It essentially includes a key word or two that best describes the image and makes it convenient for the search engine crawlers to crawl the image accordingly. Also, the ALT text downloads faster than the image.
Suppose due to some reason your image is not being displayed or may be your browser does not support images, here the ALT text enables the viewers to know what the image is all about even if the image is not downloaded. It briefly defines the image.

As you can see that in the above screen shot, the image is not downloaded, still the ALT text is displayed.

2. Text Link
It is used when there is a need to link a particular image to a web page. The text or the key words that are displayed here is known as the anchor text of the text link.

The image in this screen shot is linked to an internal page of this website. On moving the cursor over it, ALT text is displayed while the URL of the linked web page appears at the bottom.

3. Wrap Text
Another way of presenting your image is that you can place your image at the center of the text that surrounds that image. This kind of style is common in newspapers, magazines etc.


This is an illustration of an image wrapped with text all over.

4. Caption Writing
Write a caption or description (consisting of the related key words) below your image. This would also enhance your image’s search results.

We have taken the screen shot of our own logo with a small description or caption that explains about this logo right below the image.

5. Filename
It is preferred to name the files rather than having random names that appear by default. For example: – use ‘mobile seo-tips.jpg’ rather than ‘DC421000.jpg’

These are some of the vital tips for an effective image optimization. Should have any questions? Feel free to consult our web experts.

Bounce Rate and Exit Rate – What is the Difference and Why They’re Important

Two of the most important metrics in internet marketing are bounce rate and exit rate. Many people find it a bit confusing to know the difference between the two. If you are one of them then this article is for you as it is intended to take the mystery out of your website’s bounce rate and exit rate.
Bounce rate refers to the percentage of visitors who view only one page of your website before leaving. In other words, the visitor ‘bounces’ on and off your particular page. Exit rate is defined as the percentage of visitors who leave your site from a given page based on how many visits that the particular page has received. This visitor who leaves or exits could have been on many pages of your website but simply exited on the specific page. An example would be a visitor who has found your site after conducting an organic search, clicks a page inside your site and then leaves from that page.

3 Advantages of Using an SEO Service For Your Website

website popularity, Increase website position in search engines, Increase website traffic.


What's Wrong With the Average Website???????????????????????????????

Many companies are neglecting the important back-end issues that can make their websites search-engine friendly. Sure, users visit these website and click to download white papers. The graphics are sweet, and some of these sites rock. They may not have the best navigation and usability, but landing pages are in place it all looks first-class. When we surf the web, we see a lot of this same functionality. But the problem with the average website is that it's not optimized to gain top rankings on the major search engines.

Personally i want to share that there has always been a misapprehension on the advantages of SEO. Search Engine Optimization (SEO) is a major part for any website because only by this we can expect our website ranking in Search Engines. As i said there is always a misapprehension on the advantage of SEO it is only cause of some misrepresentations of a particular point but that point is also very critical. So in a simple way we can define SEO advantages, we only need is to understand this term very well and at the same time we will be able to know SEO advantages as well, and the main advantage of SEO is to create a particular platform where we can make others aware about our website significantly.

There can be a lot of theory regarding the SEO advantages but i feel that the theories only create confusion for that only i have decided not to define this advantages in long theory because i got confused most of the time when i was searching for the advantages of SEO.

New version 1.0.11 SQ for Chrome and 2.8.8 SQ for Firefox has been released

Posted on February 15, 2013 by seoquaketeam

[ - ] FaceBook integration was removed due their demands
By February 15th, 2013 SEOquake Team is to discontinue its integration with Facebook. Starting with  the current update no likes will be displayed by the toolbar. The reason for the change is explained in a bit more details here

The Top 10 Benefits of SEO – How Search Engine Optimization Can Help Your Website

The Internet has become the primary source of information for most of your customers or audience. No longer are the Yellow Pages or other “offline” directories a cost effective means of advertising, as many of our clients have discovered.  As a result, businesses are investing heavily in Search Engine Optimization to gain an edge over their competition in Search Engine rankings. More and more companies are gaining online exposure to reach wider audiences and to increase their market share.

As far as internet marketing is concerned, Search Engine Optimization, or SEO, is one of the most effective ways to promote your website. SEO is a collection of techniques to increase the ranking of your site for the keywords of your choice. Because there are so many benefits associated to driving organic (or free) traffic to your site through SEO, it would be great to know these benefits to help your decision prior to implementing your own search engine optimization campaign. Let us take a closer look at the 10 benefits of search engine optimization for your website and your company:

1. Brand Awareness – when your business is on the first page of major search engines for your targeted keyword, you will certainly boost your brand awareness. Users usually trust brands that rank well in the search engine results pages (SERPs).
2. Better Conversion Rates – the conversion rate of traffic generated through SEO is far better compared to most of the online traffic generation methods. Visitors who click through organic listings are actively looking for products and services and they are usually ready to purchase a solution to their problem. Hence, if you are selling something, the conversion rate from this type of method is one of the best.
3. Quantifiable Results – a marketing promotion can only be worth pursuing if it can be measured and improved. The results of SEO can be quantified with the help of online applications and tools likeGoogle Analytics.
4. Long-term Impact – the results of an effective search engine optimization can be long lasting. The website can remain on top of the search engine results pages even after you stop the campaign. Because of its long-term impact, it can further increase brand awareness and build authority within your niche too.
5. PR Building – The distribution of quality content is necessary for PR building. SEO is heavily dependent on quality content. With consistent distribution of good quality content to different marketing channel as part of the SEO campaign, PR building for your business is accomplished.
6. Reputation Management – Websites that are on top of the SERPs are trusted by majority of the consumers. This benefit is connected with brand awareness too. Because the high-ranking websites are the ones with the best reputation due to quality content and consistent promotion, consumers tend to trust them more.
7. Better Customer Experience – Part of the search engine optimization is ensuring that visitors will have a good experience within the site. This can be done through providing reader-friendly content, well optimized tags, and the addition of sitemap.
8. More Long-term Customers – Because of improved conversion rates and better customer experience, customers that come from organic traffic have better chances of becoming loyal customers. This is actually supported by various research studies in internet marketing.
9. Cost Effectiveness – compared to other methods of online marketing, SEO is very cost effective. Because this method is better in acquiring more customers and keeping as long-term clients, you will get more value for your money. The results are also long lasting even after the campaigns are done.
10. High Return on Investment – ROI is one of the best indicators whether a marketing campaign is successful or not. The cost-effective method of driving organic traffic requires smaller investment and the results are long-term. Based on studies, SEO produces one of the best ROIs among all online marketing techniques.

Search engine optimization is truly worth the investment for the online exposure of your business. As a proven marketing strategy, SEO is a marketing move that small and big business owners should consider. Nevertheless, be reminded that SEO should be done by people who are fully capable of providing accurate research, good quality content, and consistent distribution.